China – Cultural hits: Tradition meets trend at CIFTIS
By News Desk3 min read
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A visitor selects cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)
The ongoing 2026 China International Fair for Trade in Services (CIFTIS) showcases a wide variety of cultural and creative products, ranging from museum-inspired merchandise to trendy lifestyle products.
The fair not only shows China’s rich cultural heritage but also underscores the creative vitality of its cultural industries. Chinese companies are bridging tradition and modernity, merging national identity with global trends, and redefining cultural consumption.
Visitors select cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)Visitors select cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Photo by Lin Qiujin/Xinhua)Visitors learn about the Tibetan incense during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)Visitors select cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Photo by Lin Qiujin/Xinhua)A staff member shows bus-shaped fridge magnets during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)A visitor selects cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)Visitors view a cultural and tourism map of Changping District during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)Visitors line up for cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)This photo taken on Sept. 11, 2026 shows a cartoon installation during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China. (Xinhua/Ma Ping)This photo taken on Sept. 11, 2026 shows fridge magnets during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China. (Xinhua/Ma Ping)Visitors rest outside a souvenir shop during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)
Prof. Engr. Zamir Ahmed Awan
Founder & Chair, Global Silk Route Research Alliance
Zamir Ahmed Awan is the founder and Chair of the Global Silk Route Research Alliance,
a think tank in Islamabad. He studied engineering at Shanghai University in the 1980s, and years later he went
back to China as Pakistan's science counsellor in Beijing, from 2010 until 2016,
working on science and higher education cooperation between the two countries.…
