A visitor selects cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)
The ongoing 2026 China International Fair for Trade in Services (CIFTIS) showcases a wide variety of cultural and creative products, ranging from museum-inspired merchandise to trendy lifestyle products.
The fair not only shows China’s rich cultural heritage but also underscores the creative vitality of its cultural industries. Chinese companies are bridging tradition and modernity, merging national identity with global trends, and redefining cultural consumption.
Visitors select cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)Visitors select cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Photo by Lin Qiujin/Xinhua)Visitors learn about the Tibetan incense during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)Visitors select cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Photo by Lin Qiujin/Xinhua)A staff member shows bus-shaped fridge magnets during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)A visitor selects cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)Visitors view a cultural and tourism map of Changping District during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)Visitors line up for cultural and creative products during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Zhang Xiaoyu)This photo taken on Sept. 11, 2026 shows a cartoon installation during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China. (Xinhua/Ma Ping)This photo taken on Sept. 11, 2026 shows fridge magnets during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China. (Xinhua/Ma Ping)Visitors rest outside a souvenir shop during the 2026 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 11, 2026. (Xinhua/Ma Ping)
Zamir Ahmed Awan runs the Global Silk Route Research Alliance, a think tank he
started in Islamabad. He studied engineering at Shanghai University in the 1980s, then spent six years in
Beijing as Pakistan's science counsellor, from 2010 until 2016, working on science
and higher education cooperation between the two countries. After that he came home
and joined the China Studies Centre at NUST. He retired from there. His work centres on CPEC and the wider Belt and Road, and his articles run in Modern
Diplomacy and on Think Tank Pakistan. China Daily and China News Service have both
quoted the work.
