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Horgos in NW China’s Xinjiang nurtures cross-border e-commerce business featuring foreign live-streamers

By Prof. Engr. Zamir Ahmed Awan 2 min read

Wire desk byline Sourced from Xinhua, Dawn, Arab News, Anadolu and Minute Mirror. Translated and abridged by the GSRRA Desk.

Horgos in NW China’s Xinjiang nurtures cross-border e-commerce business featuring foreign live-streamers
A live-streamer from Kazakhstan promotes products at the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China’s Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)

In recent years, Horgos in northwest China’s Xinjiang Uygur Autonomous Region, an important gateway to Central Asia, has harnessed the geographic, logistics and commodity advantages of the Horgos Area of China (Xinjiang) Pilot Free Trade Zone and the China-Kazakhstan Horgos International Border Cooperation Center and fostered a new form of cross-border e-commerce business featuring foreign live-streamers.

A staff member packages products ordered via a cross-border live-streaming platform at the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China’s Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)
A live-streamer from Kazakhstan prepares for a live-streaming at Yiwu International Business Trade Mall of the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China’s Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)
A live-streamer from Kazakhstan promotes clothes at Yiwu International Business Trade Mall of the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China’s Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)
A live-streamer from Kazakhstan promotes cosmetic products at Yiwu International Business Trade Mall of the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China’s Xinjiang Uygur Autonomous Region, Aug. 21, 2026.

Reference Link:- https://english.news.cn/20260822/f035f7c69f2a489aad621f2f24f4a1f6/c.html

Prof. Engr. Zamir Ahmed Awan
Prof. Engr. Zamir Ahmed Awan Founder & Chair, Global Silk Route Research Alliance

Zamir Ahmed Awan is the founder and Chair of the Global Silk Route Research Alliance, a think tank in Islamabad. He studied engineering at Shanghai University in the 1980s, and years later he went back to China as Pakistan's science counsellor in Beijing, from 2010 until 2016, working on science and higher education cooperation between the two countries.…

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