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China’s Meitu posts 12.3 pct revenue growth, with record number of paid subscribers

By Prof. Engr. Zamir Ahmed Awan 2 min read

Wire desk byline Sourced from Xinhua, Dawn, Arab News, Anadolu and Minute Mirror. Translated and abridged by the GSRRA Desk.

China’s Meitu posts 12.3 pct revenue growth, with record number of paid subscribers
Staff members take a photo with Meitu app at the exhibition hall of the company in Xiamen, east China’s Fujian Province, Nov. 10, 2020. (Xinhua/Jiang Kehong)

Chinese selfie-enhancing tech giant Meitu on Monday announced its financial results for the first half of 2025, reporting a total revenue of 1.8 billion yuan (about 252.4 million U.S. dollars) — a year-on-year increase of 12.3 percent.

The company recorded an adjusted net profit attributable to equity holders of 467 million yuan, which was a 71.3 percent surge compared to the same period of last year.

Meitu attributed the revenue and profit growth primarily to breakthroughs in AI applications, an increase in global paid subscribers, and the rapid expansion of its subscription-based imaging and design product business.

The company, which is headquartered in Xiamen, east China’s Fujian Province, said that its imaging and design product business segment maintained strong momentum in the first six months of 2025. Revenue from the segment came in at 1.35 billion yuan, marking a significant 45.2 percent year-on-year increase and accounting for 74.2 percent of Meitu’s total revenue.

This growth was driven by an expanding paid-subscriber base. By June 30, 2025, Meitu’s paid subscribers hit a record 15.4 million, representing a year-on-year increase of over 42 percent.

The company’s global monthly active users (MAU) totaled 280 million by the end of June, which was up 8.5 percent year on year. Notably, MAU in markets outside the Chinese mainland stood at 98 million, reflecting a robust growth of 15.3 percent year on year.

Research and development expenses for the period totaled 450 million yuan — an increase of 6.1 percent. As Meitu’s core tech hub, the Meitu Imaging and Vision Lab (MT Lab) has secured 463 authorized patents and holds 317 software copyrights in the field of AI.

Founded in October 2008, Meitu is an AI-driven technology company that aims to “beautify” users with its image products and beauty management services. 

Reference Link:- https://english.news.cn/20250819/b5bc32844a254944a6faf9da8f20e560/c.html

Prof. Engr. Zamir Ahmed Awan
Prof. Engr. Zamir Ahmed Awan Founder & Chair, Global Silk Route Research Alliance

Zamir Ahmed Awan is the founder and Chair of the Global Silk Route Research Alliance, a think tank in Islamabad. He studied engineering at Shanghai University in the 1980s, and years later he went back to China as Pakistan's science counsellor in Beijing, from 2010 until 2016, working on science and higher education cooperation between the two countries.…

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