China sees booming cultural and tourism consumption during Spring Festival

Tourists visit a themed lantern exhibition at a botanical garden in Luoyang City, central China’s Henan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Li Weichao/Xinhua)

Tourists visit a commercial street in Xuan’en County, central China’s Hubei Province, Feb. 18, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Song Wen/Xinhua)

Tourists visit a latern exhibition at a temple fair in Shangqiu City, central China’s Henan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

Tourists visit a latern exhibition at a temple fair in Shangqiu City, central China’s Henan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

Members of a Yingge team perform at a park in Gaoming District of Foshan City, south China’s Guangdong Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Huang Jiming/Xinhua)

Tourists watch a Sichuan Opera face-changing performance at a scenic area in Shangqiu City, central China’s Henan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

A molten iron firework performance is staged at a temple fair in Shangqiu City, central China’s Henan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

An aerial drone photo shows tourists watching a performance at a scenic area in Xiangyang City, central China’s Hubei Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Yang Dong/Xinhua)

A performance is staged at Hetou ancient street scenic area in Tangshan, north China’s Hebei Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Du Penghui/Xinhua)

Tourists watch molten iron fireworks at a temple fair in Shangqiu City, central China’s Henan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Li Heng/Xinhua)

An aerial drone photo taken on Feb. 19, 2026 shows tourists visiting a garden in Xincheng County of Laibin City, south China’s Guangxi Zhuang Autonomous Region. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Fan Shaoguang/Xinhua)

An aerial drone photo shows tourists riding horses on a snow mountain in Menyuan Hui Autonomous County in Haibei Tibetan Autonomous Prefecture, northwest China’s Qinghai Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhang Long)

An aerial drone photo shows tourists having fun on a snow mountain in Menyuan Hui Autonomous County in Haibei Tibetan Autonomous Prefecture, northwest China’s Qinghai Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhang Long)

Tourists have fun on a snow mountain in Menyuan Hui Autonomous County in Haibei Tibetan Autonomous Prefecture, northwest China’s Qinghai Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhang Long)

Tourists visit a fair in Haidian District of Beijing, capital of China, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Hu Jingwen)

Tourists visit the Mingsha Mountain and Crescent Spring Scenic Area in Dunhuang City, northwest China’s Gansu Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Zhang Xiaoliang/Xinhua)

Kids interact with a performer at a fair in Haidian District of Beijing, capital of China, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Hu Jingwen)

Tourists visit a flower exhibition at West Lake in Hangzhou, east China’s Zhejiang Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Long Wei/Xinhua)

Tourists interact with a staff member at a fair in Haidian District of Beijing, capital of China, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Hu Jingwen)

This photo taken on Feb. 20, 2026 shows a view of a ski resort in Jilin City of northeast China’s Jilin Province. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Xu Chang)

Tourists enjoy the scenery of plum blossoms at the Puyuan Fashion Resort in Tongxiang City of Jiaxing, east China’s Zhejiang Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Xu Yu)

Tourists visit the Senado Square in south China’s Macao, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Cheong Kam Ka)

This photo taken on Feb. 20, 2026 shows a view of the Puyuan Fashion Resort in Tongxiang City of Jiaxing, east China’s Zhejiang Province. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Xu Yu)

People line up as they wait to watch a film at a cinema in Xiqing District of north China’s Tianjin, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Li Ran)

Audiences walk past movie posters at a cinema in Mengzi City, southwest China’s Yunnan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Xue Yingying/Xinhua)

Tourists take photos of the giant panda Baoyuan at a zoo in Urumqi, northwest China’s Xinjiang Uygur Autonomous Region, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Ma Kai)

People wait to take a chairlift at a ski resort in Jilin City of northeast China’s Jilin Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Xu Chang)

People watch a tea art performance while waiting to take the ropeway at the scenic area of Mount Emei in southwest China’s Sichuan Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Jiang Hongjing)

This photo shows a giant horse statue at the Puyuan Fashion Resort in Tongxiang City of Jiaxing, east China’s Zhejiang Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Xu Yu)

Tourists visit in front of the Ruins of St. Paul’s in Macao, south China, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Cheong Kam Ka)

A kid watches a staff member making sugar painting at the Puyuan Fashion Resort in Tongxiang City of Jiaxing, east China’s Zhejiang Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Xu Yu)

A kid selects decorative lanterns at a fair in Hai’an City, east China’s Jiangsu Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Gu Binbin/Xinhua)

A lion dance performer interacts with tourists at a block in Yan’an, northwest China’s Shaanxi Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Qi Xiaojun/Xinhua)

People visit a Spring Festival lantern fair at Yuexiu Park in Guangzhou, south China’s Guangdong Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Wu Lu)

Audiences take a selfie in front of a movie poster at a cinema in Boxing County of Binzhou City, east China’s Shandong Province, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Chen Bin/Xinhua)

An aerial photo taken on Feb. 20, 2026 shows people visiting the scenic area of Mount Emei in southwest China’s Sichuan Province. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Jiang Hongjing)

Tourists take photos of the giant panda Baoyuan at a zoo in Urumqi, northwest China’s Xinjiang Uygur Autonomous Region, Feb. 20, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Ma Kai)

A molten iron fireworks show is put on at a square in Bazhong City, southwest China’s Sichuan Province, Feb. 19, 2026. China’s Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people’s needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Fu Haixu/Xinhua)

Reference Link:- https://english.news.cn/20260220/1898a84760484c89a7c92ed18f2f5a22/c.html

Prof. Engr. Zamir Ahmed Awan Founder & Chair, Global Silk Route Research Alliance

Zamir Ahmed Awan is the founder and Chair of the Global Silk Route Research Alliance, a think tank in Islamabad. He studied engineering at Shanghai University in the 1980s, and years later he went back to China as Pakistan's science counsellor in Beijing, from 2010 until 2016, working on science and higher education cooperation between the two countries.…