The emergence of technology has significantly improved the world by manifolds, evolving daily and integrating into our lives seamlessly. The conveniences that we enjoy today seemed impossible a few decades ago. With the evolution of technology, businesses around the globe have been locking horns to stay ahead of each other by exploring new avenues to boost ROIs, trying new techniques to attract customers, and retaining existing ones. This might be a grave challenge for many especially when the world has witnessed inflation on a large scale. This challenge is amplified in a country like Pakistan which is juggling economic stability and high inflation, suffocating businesses and making it difficult for them to survive or thrive.
In such a scene, a company emerges that revolutionizes the overall course of things. Golootlo, a leading discount platform in Pakistan, has not just enabled inflation-struck citizens to save money but has made digital payments in Pakistan hassle-free.
Pioneering Digital Transformation with Golootlo
The recent events themed ‘Digitizing Merchant Payments,’ organized by Golootlo and 1LINK, marked the launch of the 1GO product. These events took place in Islamabad on July 22, Lahore on July 24, and Karachi on July 26. They also celebrated the achievements of Golootlo’s top merchants and honored their contributions. Additionally, 1LINK and PayPak issuer banks were acknowledged for their invaluable support and contributions to the initiative.
The launch event was graced by distinguished guests including Mr. Najeeb Agrawalla, CEO of 1LINK; Mr. Bashir Khan, COO of 1LINK; Ms. Maliha Anwer Khan, CCO of 1LINK; Mr. Syed Ahsan Aslam, Managing Director of Golootlo; and Mr. Fahad Mahmood, Founder & CEO of Golootlo.
Mr. Shoukat Bizinjo, Additional Director of the Digital Financial Services Group at SBP, attended the Karachi event. He shared his thoughts on the launch of 1GO and highlighted 1LINK’s positive impact on the economy.
Golootlo, by partnering with PayPak Loyalty Program, has facilitated both new and existing customers of participating banks to benefit from exclusive deals and discounts for 365 days at more than 30,000 merchants in 158 cities across the country. Unlike, traditional QR code scanning, customers can use their PayPal debit cards to enjoy these benefits. This not only eases up the payment processes but also safeguards customers from illicit or fraudulent activities.
Introducing 1GO: A Game Changer in Digital Payments, Powered by SBP’s RAAST
It can easily be noticed that as technology sweeps globally, most individuals don’t carry cash with them. People have shifted from cash to cards or opted for electronic payment services and digital payment systems such as online wallets or Mobile banking apps for everyday transactions. Recognizing this shift, Golootlo also announced the 1GO payment service in collaboration with 1LINK and the State Bank of Pakistan’s RAAST Initiative.
This system has revolutionized the course of digital payments in Pakistan and has streamlined the transaction process that was quite complex earlier. This digital payment system has numerous benefits that will further enhance customer experience and is poised to contribute to the national economy.
“We are thrilled to honor our top merchants and introduce the 1GO payment service, which we believe will be a game changer for the digital payment landscape in Pakistan,” said Syed Ahsan Aslam, Managing Director at Golootlo.
He added: “Our collaboration with 1LINK and the State Bank of Pakistan’s RAAST initiative, along with the support of the PayPak Hope program, underscores our commitment to driving financial inclusion and innovation in digital payments. The PayPal merchant incentive program is another step towards empowering our merchants and supporting their business growth.”
Adding another feather to its cap, Golootlo has unveiled its services to further support the expansion of digital payments in Pakistan. This initiative, supporting a base of more than 11 million debit cards has been designed to enhance monetary inclusion and promote electronic payment services nationwide.
Conclusion
Notably, the steps that Golootlo took to innovate the business processes are not merely smart moves, it is the company’s commitment to facilitate its customers at their best. By collaborating with key industry stakeholders, the company ensures that every participant from merchant to customer, enjoys the digital revolution to the fullest.
As Golootlo takes the lead by providing innovative solutions to conventional processes, the future of digital payments in Pakistan looks promising, setting a new standard for others to follow.