Boosting investment, expanding exports, and fostering innovation are critical to achieving sustainable economic growth and creating employment opportunities in Pakistan, Federal Minister for Board of Investment (BOI) Qaiser Ahmed Sheikh said on Tuesday.
Addressing the 17th Edition of the Brand of the Year Awards 2026, the minister emphasized the need for stronger collaboration between the government and the private sector to unlock the country’s economic potential and improve living standards.
He said entrepreneurs and businesses remain key contributors to economic development and stressed the importance of promoting Pakistan as a competitive destination for local and foreign investment, as reported by APP.
According to the minister, strengthening the investment climate and encouraging private-sector growth are essential for long-term prosperity.
Highlighting socioeconomic challenges, Sheikh said expanding economic opportunities and creating jobs should remain a national priority, particularly at a time when a sizeable portion of the population continues to face financial hardships.
He also underscored the importance of equipping young people with modern education and technology-based skills to meet evolving market requirements.
The minister noted that the government is working to improve the ease of doing business through reforms aimed at reducing unnecessary regulatory barriers and facilitating investment across various sectors of the economy.
He said incentives available under Special Economic Zones (SEZs), including tax concessions and industrial support measures, are designed to attract investment, boost industrial activity, and generate new avenues for economic growth.
Expressing confidence in Pakistan’s entrepreneurial capabilities, Sheikh said the country possesses a dynamic business community and a competitive workforce that can play a significant role in driving economic progress and enhancing productivity.
During the ceremony, awards were presented to leading brands in recognition of their performance and consumer confidence. Brands Foundation Pakistan Founder and Chief Executive Officer Shaikh Rashid Alam also presented a commemorative shield to the minister.
The annual Brand of the Year Awards, organized by Brands Foundation Pakistan, recognize outstanding brands based on consumer preference and expert evaluation, highlighting excellence across multiple sectors of the economy.
The BOI reaffirmed its commitment to facilitating investors and promoting policy reforms aimed at positioning Pakistan as a preferred destination for business and investment.
Reference Link:- https://mettisglobal.news/BOI-pushes-investmentled-growth-agenda-61165