Pakistan: Zindigi Brings Digital Innovation to E-Commerce with Next-Gen Cash on Delivery Payments
新闻台署名 来源：新华社、《黎明报》、《阿拉伯新闻》、阿纳多卢通讯社与《分钟镜报》。由 GSRRA 编辑部翻译并节选。
Zindigi, in collaboration with PostEx, is solving real-world challenges logistic companies face by digitizing cash-on-delivery payments in Pakistan. Powered by RAAST, the Dynamic QR feature empowers riders to swiftly generate the QR from their PostEx application and collect payments securely and seamlessly using multiple banking applications, revolutionizing the logistics sector.
With cash-on-delivery (COD) accounting for 90% of e-commerce transactions in Pakistan, the reliance on cash has long posed inefficiencies for customers, merchants, and delivery riders. Using cash comes with inherent risks, including the possibility of loss or theft in unpredictable situations.
This innovative payment method ensures end-to-end cashless transactions, bringing unparalleled convenience to e-commerce shoppers while reducing the operational burden on merchants and logistics providers. This initiative is being launched as a pilot project across six major cities, with the goal of fostering trust in digital payments, reducing dependence on cash, and paving the way for a cashless economy.
The partnership introduces two groundbreaking projects that are set to redefine the logistics and e-commerce experience in Pakistan. The Wallet Integration initiative enables the seamless incorporation of digital wallets, allowing for fast and secure transactions, while the Dynamic QR (Digitized COD) project focuses on transforming COD payments.
Atif Ishaque, Chief business officer Zindigi added: “This partnership with PostEx reflects our vision of leveraging technology to enhance everyday financial interactions. By empowering customers with convenient, secure, and cashless payment options, we are not only simplifying transactions but also contributing to the broader goal of financial inclusion and digital transformation in Pakistan.”
Jawad Mirza, CEO of Logistics at PostEx, remarked: “Incorporating QR payments into the last-mile delivery process is a game-changer for the logistics industry. Partnering with Zindigi ensures this technology becomes accessible to all our customers. Using QR payments simplifies cash collection for riders, accelerates settlement for merchants, and provides customers with a seamless payment option at their doorstep. By digitizing cash-on-delivery, we are driving the logistics sector toward a more tech-enabled ecosystem.”
This collaboration reaffirms Zindigi and PostEx’s shared commitment to creating a tech-driven and financially inclusive ecosystem that benefits businesses and consumers alike.
Reference Link:- https://propakistani.pk/2024/12/20/zindigi-brings-digital-innovation-to-e-commerce-with-next-gen-cash-on-delivery-payments/
Zamir Ahmed Awan is the founder and Chair of the Global Silk Route Research Alliance, a think tank in Islamabad. He studied engineering at Shanghai University in the 1980s, and years later he went back to China as Pakistan's science counsellor in Beijing, from 2010 until 2016, working on science and higher education cooperation between the two countries.…
