Federal Minister for Industries and Production Rana Tanveer Hussain has praised Nestl\u00e9\u2019s efforts in advancing Pakistan\u2019s packaged food exports, acknowledging the company\u2019s recent success in reaching 26 countries and generating USD 23 million in export revenue in 2024. Iconic brands like NESTL\u00c9 FRUITA VITALS, EVERYDAY, and MILKPAK CREAM now bring Pakistani products to diverse markets across Europe, North America, the Middle East, and Asia.<\/p>\n\n\n\n
At the recent \u201cLimitless Possibilities\u201d event in Islamabad, Nestl\u00e9 unveiled its ambitious vision to grow exports to USD 50 million by 2030. Minister Hussain highlighted Nestl\u00e9\u2019s positive economic impact, noting how the company\u2019s expansion supports the government\u2019s focus on bolstering foreign reserves. \u201cAs Pakistan moves toward economic growth, the role of exports is increasingly essential,\u201d he said. \u201cWith Nestl\u00e9\u2019s global reach, we expect even greater export potential for Pakistan in the coming years.\u201d<\/p>\n\n\n\n
Nestl\u00e9 Pakistan CEO Jason Avance\u00f1a marked the company\u2019s 35th year in Pakistan, affirming Nestl\u00e9\u2019s commitment to driving economic growth through increased exports and foreign revenue. Avance\u00f1a emphasized the company\u2019s strategic growth through partnerships with major global retailers like Costco, Sobeys, and Sainsbury\u2019s. He also underscored the need for streamlined regulatory support, fair trade agreements, and export incentives as Nestl\u00e9 pursues its 2030 targets.<\/p>\n\n\n\n
Swiss Embassy Charg\u00e9 d\u2019Affaires Claudia Thomas congratulated Nestl\u00e9 Pakistan on its achievements, highlighting the company\u2019s role in aligning with Pakistan\u2019s economic vision.<\/p>\n\n\n\n
Beyond traditional exports, Nestl\u00e9 Pakistan has created demand globally through digital marketing and impactful trade activations, ensuring strong on-shelf visibility in countries such as the United States, UK, UAE, and Australia. Last year, the company invested PKR 2 billion in renewable energy, installing solar power and biomass boilers at its local manufacturing sites. Nestl\u00e9 Pakistan has also localized over 90% of its raw material sourcing, including 420 million liters of milk and substantial quantities of wheat, rice, and fruit, positively impacting local farmers\u2019 livelihoods.<\/p>\n\n\n\n
With four manufacturing sites, Nestl\u00e9 Pakistan provides a range of nutritious products that contribute to balanced diets for millions across the country, delivering 2 billion servings last year alone.<\/p>\n\n\n\n