{"id":17518,"date":"2025-04-13T03:58:40","date_gmt":"2025-04-13T03:58:40","guid":{"rendered":"https:\/\/gsrra.com\/?p=17518"},"modified":"2025-09-23T13:08:10","modified_gmt":"2025-09-23T13:08:10","slug":"renewable-energy-top-of-mind-for-pakistani-exhibitors-at-middle-east-energy-2025","status":"publish","type":"post","link":"https:\/\/gsrra.com\/?p=17518","title":{"rendered":"Renewable energy top of mind for Pakistani exhibitors at Middle East Energy 2025"},"content":{"rendered":"\n

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<\/a><\/a><\/a><\/a><\/a>Renewable energy solutions were front and centre for a small group of Pakistani exhibitors who were among 1,600 global companies present at Middle East Energy (MME) 2025, held at the Dubai World Trade Centre, where clean mobility and smart technologies were on display.<\/strong><\/p>\n\n\n\n

Energy experts from Pakistan believe renewable and sustainable solutions are the way forward.<\/p>\n\n\n\n

\u201cThis is the need of the time,\u201d said Babar Shahzad, director of Shahzad Pumps, adding that in many countries, especially in Africa, the energy crisis is at a peak.<\/p>\n\n\n\n

Dubai\u2019s inclusion in Global Power City Index a \u2018clear signal for Pakistani investors\u2019<\/a><\/strong><\/p>\n\n\n\n

That\u2019s where Shahzad Pumps\u2019 solar-powered, submersible pumps come in.<\/p>\n\n\n\n

\u201cThey use solar power or we can use battery backup,\u201d he said, talking to Business Recorder<\/em> at the 49th Middle East Energy exhibition, held from April 7 to 9. \u201cThe special thing in these pumps is that they do not need any converter or any inverter in between these pumps and solar panels.\u201d<\/p>\n\n\n\n

The move to solar panels was inevitable, Shahzad noted, especially with steep and frequent price increases in common energy sources: electricity and gasoline.<\/p>\n\n\n\n

\u201cThat\u2019s why they are switching towards renewable energy,\u201d he said, talking about his clients in Pakistan, Africa, Middle East, and Iran.<\/p>\n\n\n\n

Shahzad Pumps, which has a head office in Faisalabad, has stayed competitive for almost five decades by adapting and changing with the times.<\/p>\n\n\n\n

\u201cIf we don\u2019t make new technological advancement, don\u2019t introduce new technological items to our local market and to the international market, we could not survive,\u201d he noted.<\/p>\n\n\n\n

Trade events like MME provide crucial learning opportunities that help companies advance their research and development.<\/p>\n\n\n\n

Creating an impact<\/strong><\/p>\n\n\n\n

\u201cThe exposure that this exhibition provides is not just about creating sales,\u201d said Ali Shahzad, Manager Business Development, Fast Cables. \u201cIt\u2019s about creating a bigger impact.\u201d<\/p>\n\n\n\n

Companies that mean business pay attention to what their clients tell them, he said.<\/p>\n\n\n\n

\u201cYou are willing to understand the pain points of the audience,\u201d said Ali Shahzad.<\/p>\n\n\n\n

Fast Cables, as the name indicates, mainly produces power cables, but has recently stepped into the realm of LED lighting after seeing a gap in the local market.<\/p>\n\n\n\n

\u201cThere was no local player who could provide good value for money in this particular sector, so we decided to venture into it,\u201d said Ali Shahzad.<\/p>\n\n\n\n

\u201cWe come up with the solution where we give the same specifications, or the same experience as any mega brand would give you, but at a considerably low price,\u201d he added.<\/p>\n\n\n\n

The product was initially launched in Pakistan, where a favourable response encouraged Fast Cables to take their LED products to countries abroad.<\/p>\n\n\n\n

Besides client pain points, exposure to a large industry gathering like Dubai\u2019s MME also highlights the gaps companies can face locally.<\/p>\n\n\n\n

International competition<\/strong><\/p>\n\n\n\n

A closer look at their competition tells Jawad Khalid, Manager Business Development – Export, PEL, exactly what obstacles at home puts his company in a disadvantageous position.<\/p>\n\n\n\n

\u201cWe see that other governments provide a lot of rebates on export,\u201d he noted. \u201cTheir [business] procedure is very easy, whereas when we compare ourselves with them, we have duties on export, we have our issues with the banking channels. We cannot really bring in dollars without scrutiny.\u201d<\/p>\n\n\n\n

Despite all that, much like Fast Cables, PEL is also focusing on expanding its global reach.<\/p>\n\n\n\n

\u201cPreviously, we were exporting our transformers to the African market and the Middle Eastern market, but now we have also entered the US market,\u201d said Khalid. \u201cWe are now frequently exporting our transformers to the US.\u201d<\/p>\n\n\n\n

However, international trade turbulence due to tariffs imposed by US president Donald Trump has instilled hesitation in some customers, he said.<\/p>\n\n\n\n

\u201cRight now, to be really honest, some of our orders have been put on hold,\u201d noted Khalid. \u201cUnfortunately, like all other companies and all other countries, we are getting hit by that tariff.\u201d<\/p>\n\n\n\n

Like the rest of the world, he said, PEL is also curious to see how global trade will evolve in the coming days.<\/p>\n\n\n\n

\u201cThe duties that are being implemented on China, that\u2019s not a problem, because they are much higher than what has been implemented on Pakistan,\u201d said Khalid.<\/p>\n\n\n\n

But some competitors, like Turkey are at a slight advantage despite also facing tariffs.<\/p>\n\n\n\n

\u201cTurkey only has a tariff of 10 per cent now, so it will put us at a very disadvantageous position when compared to Turkey,\u201d noted Khalid.<\/p>\n\n\n\n

However, PEL, an already well-known Pakistani brand, continues to increase its competitiveness by achieving more international manufacturing standardizations.<\/p>\n\n\n\n

\u201cPreviously, we were manufacturing transformers on IEC standards, but the USA required IEEE standards,\u201d said Khalid. \u201cNow we are manufacturing as per IEEE standard. In addition to that, there is a requirement of UL (Underwriters Laboratories) certification in the US market, so now we are in the process of getting ourselves approved for that as well.\u201d<\/p>\n\n\n\n

Another well-known Pakistani brand, Osaka Batteries, a division of ACM Group of Industries, is also working to strengthen its grip in the renewable energy field by producing lead acid and graphene EV batteries for motor bikes.<\/p>\n\n\n\n

E-bikes may not be as much in demand in Pakistan right now, but the UAE is a ripe market, due to the various delivery companies operating in the country.<\/p>\n\n\n\n

Osaka was a good fit for this year\u2019s MEE, which also debuted The Battery Show Middle East and The Battery Show Conference, held under the patronage of the UAE Ministry of Energy and Infrastructure at World Trade Centre in Dubai.<\/p>\n\n\n\n

Osaka is furthering its sustainability ambitions by venturing into recycling lead in Pakistan while also trying to build a lithium-ion battery plant in Pakistan.<\/p>\n\n\n\n

Supported by the UAE Ministry of Energy and Infrastructure, more than 150 energy leaders and experts at MME explored transformative sector innovations, global energy market dynamics, and how AI is helping enable a sustainable, affordable energy future.<\/p>\n\n\n\n

Reference Link:- https:\/\/www.brecorder.com\/news\/40356973<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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