{"id":13740,"date":"2025-01-23T05:17:33","date_gmt":"2025-01-23T05:17:33","guid":{"rendered":"https:\/\/gsrra.com\/?p=13740"},"modified":"2025-09-23T19:28:49","modified_gmt":"2025-09-23T19:28:49","slug":"fintech-start-up-viva-finance-receives-nbfc-license","status":"publish","type":"post","link":"https:\/\/gsrra.com\/?p=13740","title":{"rendered":"Fintech start-up Viva Finance receives NBFC license"},"content":{"rendered":"\n

Viva Finance has received an NBFC license from SECP to offer financial wellness products under the NOVA Finance brand in Pakistan.<\/p>\n\n\n\n

Up-and-coming financial services company Viva Finance Private Limited has been granted the Non-Banking Financial Company (NBFC) license by the Securities and Exchange Commission of Pakistan (SECP). Acquisition of the NBFC license will allow the company to offer financial wellness products and services in Pakistan under the brand name NOVA Finance<\/a>.<\/p>\n\n\n\n

The mission of NOVA Finance is to make the lives of everyday earners in Pakistan easier by relieving them of the useless worry over money between paychecks. NOVA Finance believes that this will give them the financial flexibility and freedom they need to live happy lives.<\/p>\n\n\n\n

The first of Viva Finance\u2019s products set to headline the brand\u2019s commitment to providing financial wellness to people and businesses is their Earned Wage Access solution (EWA)<\/a>, a software for employers to improve their employees\u2019 financial security and flexibility.<\/p>\n\n\n\n

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The seamless software comes with a web portal for employers to automate the process of disbursing advance salaries, while employees will be able to take their advance salaries through the NOVA Finance mobile app instantly anytime, anywhere. As the employees\u2019 workplace becomes a place of financial security, companies will experience higher employee productivity alongside increased employee retention and better talent attraction.<\/p>\n\n\n\n

Driven by a growth mindset, as well as a vision to advance the country\u2019s young fintech industry, the company is led by a team of seasoned experts in the fields of finance, risk, information technology, product and marketing.<\/p>\n\n\n\n

\u201cWe use cutting-edge technologies to create a market-leading product at low cost with a seamless customer experience. While developing our services, we have focused on the financial well-being of our customers which is based on mutual respect and support between us and our customers. Our EWA tool allows salaried employees access to what they earn. This financial tool aims to help salaried people have access to what they earn daily whenever and wherever they want. If someone wants to buy a present for a friend in the middle of the month, there is no need to wait until salary day. Earnings can be accessed instantly. That\u2019s why our slogan is \u2018Life doesn\u2019t wait for payday.\u2019,\u201d said Viva Finance\u2019s chief executive officer (CEO), Vahid Najafzadeh.<\/p>\n\n\n\n

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Reference Link:- https:\/\/www.dawn.com\/news\/1885846<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Viva Finance has received an NBFC license from SECP to offer financial wellness products under the NOVA Finance brand in Pakistan. Up-and-coming financial services company Viva Finance Private Limited has been granted the Non-Banking Financial Company (NBFC) license by the Securities and Exchange Commission of Pakistan (SECP). Acquisition of the NBFC license will allow the […]<\/p>\n","protected":false},"author":1,"featured_media":13741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[10954,132,6750,8991,10950,8702,10951,36,6629,10953,10952,60,222],"class_list":["post-13740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sample-category","tag-nova-finance","tag-economy","tag-financial-sector","tag-fintech","tag-fintech-start-up-viva-finance-receives-nbfc-license","tag-license","tag-nbfc","tag-pakistan","tag-secp","tag-security-and-exchange-commission-of-pakistan","tag-viva-finance","tag-geopolitics","tag-technology"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/gsrra.com\/index.php?rest_route=\/wp\/v2\/posts\/13740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gsrra.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gsrra.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gsrra.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gsrra.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13740"}],"version-history":[{"count":1,"href":"https:\/\/gsrra.com\/index.php?rest_route=\/wp\/v2\/posts\/13740\/revisions"}],"predecessor-version":[{"id":13742,"href":"https:\/\/gsrra.com\/index.php?rest_route=\/wp\/v2\/posts\/13740\/revisions\/13742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gsrra.com\/index.php?rest_route=\/wp\/v2\/media\/13741"}],"wp:attachment":[{"href":"https:\/\/gsrra.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gsrra.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gsrra.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}