Booming theme parks highlight China’s tourism, consumption potential

The opening of LEGOLAND Shanghai Resort in east China has added momentum to the country’s thriving theme park sector, reflecting China’s consumption upgrade and potential, as well as its commitment to opening up to the world.

The resort in Shanghai, currently the largest LEGOLAND globally and the first in China, offers a new amusement option for Chinese citizens and foreigners visiting this metropolis.

The cultural and tourism industries are becoming important growth drivers — as the Chinese economy shifts to a consumption-driven pattern.

Earlier this year, the Chinese government made it one of its major priorities to boost consumption and stimulate domestic demand across the board. It urged more efforts to foster new forms of cultural business and vigorously develop the tourism industry. Meanwhile, authorities also pledged better services and support for foreign investors, aimed at making China a favored destination for them.

Foreign-funded theme parks have both attested to and benefited from these commitments. Notably, Shanghai Disney Resort and Universal Beijing Resort have achieved great success.

More diversified demands for tourism products are driving an upgrade in terms of the offerings of this vibrant industry. For tourists who travel during summer holidays or take family trips, thematic or in-depth experience travels are becoming popular choices. This means that theme parks are expected to secure a sharp surge of visitors.

Growing tourism consumption has contributed to China’s resilient consumer market. In the first quarter of 2025, the number of domestic tourist trips reached over 1.79 billion, representing year-on-year growth of 26.4 percent. Total tourism expenditure hit 1.8 trillion yuan (209.7 billion U.S. dollars) in this period, up 18.6 percent year on year.

Thanks to China’s visa-free policies and related measures, the popularity of both travel and shopping in China among foreigners has risen, serving as a boost to the country’s tourism development. Shanghai, being a prime example in this regard, received nearly 1.26 million foreign tourists in the first quarter of 2025 — up 61.9 percent year on year.

According to the Ministry of Culture and Tourism, from July to August, local authorities will organize 4,300 activities and provide subsidies totaling 570 million yuan to boost cultural and tourism consumption.

The thriving tourism industry is injecting momentum into the Chinese economy, which grew 5.4 percent in the first quarter of 2025 and aims for an expansion of about 5 percent this year.

Reference Link:- https://english.news.cn/20250706/d26bcf0299b5470a9a6b9a3464cf3786/c.html

Prof. Engr. Zamir Ahmed Awan 全球丝绸之路研究联盟创始人兼主席

Zamir Ahmed Awan is the founder and Chair of the Global Silk Route Research Alliance, a think tank in Islamabad. He studied engineering at Shanghai University in the 1980s, and years later he went back to China as Pakistan's science counsellor in Beijing, from 2010 until 2016, working on science and higher education cooperation between the two countries.…

该作者的全部文章