Airlink launches Hisense in Pakistan, ushering in a new era for consumer electronics nationwide

Airlink Communication Limited, Pakistan’s leading technology manufacturer and distributor, has formally launched Hisense in Pakistan.

Airlink Communication Limited, Pakistan’s leading technology manufacturer and distributor, a publicly listed company with a market cap of more than 200 million, has formally launched Hisense in Pakistan, a landmark moment for the country’s consumer electronics industry and a vote of confidence in Pakistan’s growing stature as a regional technology manufacturing hub.

Hisense is a global technology powerhouse with a presence spanning more than 160 countries and annual revenues exceeding USD 30 billion approx. The brand is recognised worldwide for its commitment to innovation, reliability and engineering excellence and holds a leading position in the display technology globally.

The collaboration between Hisense and Airlink represents one of the most significant Chinese technology investments in Pakistan to date. The partnership will initially introduce a comprehensive range of Hisense televisions and air conditioners, giving Pakistani consumers access to premium technology at compelling value.

Airlink brings to the partnership an end-to-end ecosystem built over years, encompassing manufacturing, nationwide distribution, retail, e-commerce and consumer financing through Buy Now Pay Later (BNPL) solutions. Its state-of-the-art manufacturing facility in the Sundar Special Economic Zone, Lahore, spans 1.4 million square feet, making it one of the largest technology manufacturing investments in Pakistan’s history.

Addressing the event, Special Assistant to the Prime Minister on Industries and Production, Haroon Akhtar Khan, said that the arrival of Hisense in Pakistan reflects the country’s growing evolution from a consumer market to a manufacturing and technology hub. He noted that the partnership between Hisense and Airlink represents a strong model of industrial collaboration, combining global technological expertise with Pakistan’s expanding manufacturing capabilities.

He further stated that the collaboration is expected to support technology transfer, skills development, employment generation and industrial growth, while reinforcing Pakistan’s broader vision of becoming a competitive destination for innovation, production and export-oriented manufacturing.

Speaking at the launch, Airlink Group CEO Muzaffar Piracha said: “The launch of Hisense in Pakistan represents another milestone in Airlink’s mission to make world-class technology accessible to every Pakistani household. Guided by the Government’s ‘Made in Pakistan’ vision, we continue to invest in local manufacturing, technology transfer and innovation. Our objective is not only to bring leading global brands to Pakistan but also to build a sustainable technology ecosystem that creates jobs, reduces the national import bill and contributes towards making Pakistan a global technology hub, while helping reduce the country’s trade deficit by expanding local value-added manufacturing and increasing exports of technology products from Pakistan.“

Hisense Asia Pacific President Finn said, “Pakistan is a strategically important market with tremendous growth potential. Our partnership with Airlink combines Hisense’s global technology leadership with Airlink’s proven manufacturing capabilities, nationwide reach and deep understanding of consumer needs. We are confident that together we will deliver exceptional products and experiences while strengthening Pakistan-China economic cooperation, advancing technology transfer and contributing to the growth of bilateral trade and industrial development between our two countries.“

Central to the Airlink-Hisense partnership is a shared commitment to local production. By manufacturing within Pakistan, the venture supports the government’s ‘Made in Pakistan’ initiative, reduces the country’s import dependence, accelerates technology transfer, and creates meaningful, skilled employment. Airlink currently employs more than 2,500 people, approximately 20% of whom are women, reflecting the company’s genuine commitment to inclusive economic development. The aim is to produce products for exports that will help Pakistan generate foreign exchange and help both countries.

Through Airlink’s nationwide dealer and retailer network, flagship stores, digital sales platforms and BNPL financing solutions, Airlink is positioned to bring Hisense products within reach of consumers across Pakistan, from metropolitan centers to underserved markets.

The launch event was attended by government officials, business leaders, industry stakeholders, media, channel partners, and influencers. The evening also marked the unveiling of Hania Aamir as the official Brand Ambassador for Hisense Pakistan.

Reference Link:- https://www.dawn.com/news/2006147

Prof. Engr. Zamir Ahmed Awan 全球丝绸之路研究联盟创始人兼主席

Zamir Ahmed Awan is the founder and Chair of the Global Silk Route Research Alliance, a think tank in Islamabad. He studied engineering at Shanghai University in the 1980s, and years later he went back to China as Pakistan's science counsellor in Beijing, from 2010 until 2016, working on science and higher education cooperation between the two countries.…

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